Data Analytics for Business & Society

Welcome to the Data Analytics for Business & Society Research Group! We dedicate our endeavors to harnessing the potential of Data Analytics, Data Science and GenAI to create business value, as well as to address societal issues. We are a passionate team of data and behavioral experts at the intersection of information science, data analytics, finance, and behavioral economics. Our work has been featured in several international outlets, including HICSS, ICIS, ECIS, HCII, Electronic Markets, Journal of the Association for Information Systems, among others.

Head of Area

Anuja Hariharan
+49 (721) 608-41584

anuja.hariharan∂kit.de

Members

	Thimo Schulz +49 (721) 608-48382 thimo.schulz∂kit.edu		Marvin Motz +49 (721) 608-48344 marvin.motz∂kit.edu		Alexander Grote +49 (721) 608-48344 alexander.grote∂kit.edu
	Benjamin Gaube +49 (721) 608-48374 benjamin.gaube∂kit.edu

Student Assistants

Kübra Nur Çetin

Research Areas

Data Analytics for Business

Adaptive (video) systems: Enhancing teams and organizational collaboration [1]
LLMs for Business Development: LLMs for Open Set Recognition Problems in business contexts [1]
Smart & Sustainable Finance: Data-Analytics to enhance ESG (Environmental, Social, Governance)-based investment decisions. [1] [2]

Data Analytics for Society

Detecting Greenwashing: Quantify greenwashing tendencies of firms, using natural language processing and text-mining. [1] [2]
Data Literacy: Investigate potential and effects of Generative AI usage by data analysts & scientists [1] [2] [3]
Data Quality & Lineage: Open-source Data Lineage to safeguard consumer & organizational interests in cross-party data exchanges. [1]

Research Methods

Classical Data Science Paradigms (CRISP)
Interpretable Machine Learning
Open Set Recognition
Lab-based team experiments & Field studies
Natural Language Processing and Text Mining
Audio & Video Analytics in combination with text processing
Data Generation & Simulation

Ongoing Projects

MenschKI (seit 2025)
Hybrid Adaptive Systems: HAPS (seit 2023)
AI for Business | Business for AI : ABBA (seit 2023)

Project Cooperations

Social Sentiment in Times of crises: Social Sentiment in Times of Crises Innovatives Forschungsdesign für krisenfeste Demokratien