Data Analytics for Business & Society
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Welcome to the Data Analytics for Business & Society Research Group! We dedicate our endeavors to harnessing the potential of Data Analytics, Data Science and GenAI to create business value, as well as to address societal issues. We are a passionate team of data and behavioral experts at the intersection of information science, data analytics, finance, and behavioral economics. Our work has been featured in several international outlets, including HICSS, ICIS, ECIS, HCII, Electronic Markets, Journal of the Association for Information Systems, among others. |
Head of Area
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Anuja Hariharan +49 (721) 608-41584
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Members
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Thimo Schulz +49 (721) 608-48382 thimo.schulz∂kit.edu |
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Marvin Motz +49 (721) 608-48344 marvin.motz∂kit.edu |
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Alexander Grote +49 (721) 608-48344 alexander.grote∂kit.edu
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Benjamin Gaube +49 (721) 608-48374 benjamin.gaube∂kit.edu |
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Student Assistants
Kübra Nur Çetin
Research Areas
Data Analytics for Business
- Adaptive (video) systems: Enhancing teams and organizational collaboration [1]
- LLMs for Business Development: LLMs for Open Set Recognition Problems in business contexts [1]
- Smart & Sustainable Finance: Data-Analytics to enhance ESG (Environmental, Social, Governance)-based investment decisions. [1] [2]
Data Analytics for Society
- Detecting Greenwashing: Quantify greenwashing tendencies of firms, using natural language processing and text-mining. [1] [2]
- Data Literacy: Investigate potential and effects of Generative AI usage by data analysts & scientists [1] [2] [3]
- Data Quality & Lineage: Open-source Data Lineage to safeguard consumer & organizational interests in cross-party data exchanges. [1]
Research Methods
- Classical Data Science Paradigms (CRISP)
- Interpretable Machine Learning
- Open Set Recognition
- Lab-based team experiments & Field studies
- Natural Language Processing and Text Mining
- Audio & Video Analytics in combination with text processing
- Data Generation & Simulation
Ongoing Projects
- MenschKI (seit 2025)
- Hybrid Adaptive Systems: HAPS (seit 2023)
- AI for Business | Business for AI : ABBA (seit 2023)
Project Cooperations
- Social Sentiment in Times of crises: Social Sentiment in Times of Crises Innovatives Forschungsdesign für krisenfeste Demokratien
Ongoing Industrial Cooperations
Past Industrial Cooperations & Thesis Projects
Former Projects
- Real Work
- 1 & 1
- Stuttgart Börse
- Bosch